The room

There are things you don't want anyone to find.

Not out of shame.
Out of privacy.

Valuables. Personal documents.
Things that are yours and no one else's.

There is no discreet place to keep them.
A safe is obvious.
A locked drawer, suspicious.
Hiding them under the bed — a child's solution.

The seed phrase

A seed phrase. Twenty-four words.

They give access to digital assets that can be worth
thousands of euros. Or more.

Where do you keep them?
On paper in a drawer? Anyone can find them.
In an obvious safe? It draws attention.
Somewhere safe? Which one, exactly?

The problem hadn't changed. It had only grown.

Luke

The answer wasn't a safe.

It was an object no one searches
because no one knows it hides anything.

One you can see every day.
Keep close. In control.
Without anyone knowing it's there.

Luke was born from that idea.